SUMMER OF CRICKET ON SKY SPORT IS HOT
To date, coverage* of the Summer of Cricket has attracted 1.4 million viewers (5+). This is a reach of 32% increasing to a huge 58% for people 5+ in SKY homes.
For BLACKCAPS games, the highest quarter hour to date was 5.4 TARP (5+) and 4.4
(AP 25-54) achieved during their resounding 20/20 win against Sri Lanka.
The tour by Sri Lanka offered a feast of cricket with remarkable Test records being set and a clean sweep in the ODI’s. The fireworks are set to continue with the BLACKCAPS taking on India and Bangladesh across February and March. With monthly cricket packs available there’s still time to take advantage of the viewer interest. Download a cricket pack flyer now>
Source: Nielsen TAM. * Includes live coverage, replays and highlights (NZ and Australian games). |