Josh Daniell of Snowball Effect on Crowdfunding
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Josh Daniell of Snowball Effect talks about equity crowd funding that the October 2014 NZSA networking event.
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Josh Daniell of Snowball Effect on Crowdfunding
- 2. Contents • Introduction to equity crowdfunding • Suitable companies and investors • How the process works • Discussion @snowballnz
- 3. 3 main types of crowdfunding @snowballnz Equity Offer shares to the public Rewards Pre-sales + donations Debt Loans from the crowd
- 4. The crowdfunding market is growing rapidly worldwide @snowballnz
- 5. New regulatory framework The Financial Markets Conduct Act and Regulations • Kiwi companies can raise funds by offering shares to the New Zealand public without a costly and time-consuming prospectus • Up to $2 million per company per year – designed for small businesses • Companies can access a large investor pool, including customers, users, supporters • FMA licenses and regulates providers, but each provider will have different model and processes • NZ is one of the first countries to adopt specific regulation for equity crowdfunding @snowballnz
- 6. Snowball Effect customers – companies Companies @snowballnz Key Benefits • Money. Access to large investor pool • Marketing. Wide promotion of your business through marketing / PR • The crowd. Advocates for your business • Credibility. Greater traction than private offer • Efficiency. Clear, transparent, and efficient funding process Example – Renaissance Brewing Crowdfunding offer • Raised 700k (12.28% of company) • Went to their customers and other supporters first, then to the wider public Crowdfunding goals • Funds for growth • Exposure through offer • Harness the crowd
- 7. Snowball Effect customers – investors Investors @snowballnz Key Benefits • Access. Deal flow and first-time access to asset class for public • Credibility. Greater confidence than private offers • Simplicity. Consistent information and standard process • No fees. Easy participation • Standard protections. No need to negotiate Investor 1 Snowball Effect community • 25 – 65 years old • Disposable income • Interested in investing in high risk / high reward assets Investor 2 Snowball Effect community • Retired and wealthy • Highly experienced and interested in staying involved with NZ business • Altruistic bent, but still wants to see ROI Investor 4 Existing audience of company • Proximity to a certain business, owners, or product • Not solely motivated by ROI, wants to see that particular business succeed Investor 3 Snowball Effect community • Professional investor • Invests for ROI • Wants deal flow and consistent investment information
- 8. @snowballnz
- 10. People @snowballnz Board and Management Team Advisory Group